"When will the stock market drop?" or, "How much does a market drop hurt me?" The historic close of the Dow Jones Industrial Index above 23,000 this week, one day before the historic 30-year anniversary of the largest one-day drop of 23% of the Dow Jones Average has...

We are big fans of Seth Godin at Beacon. As a marketing genius, his focus is centered in that industry, but many of his writings are much more broadly applicable. Not long ago a friend and client asked us to review an indexed life insurance product that his buddy, we'll call him Bob, was near zealous over. Bob was so enamored with the promises of the insurance policy that he was even considering changing careers to sell it. A change of some kind was forced on him because he had just been laid off at 50 from a high-level executive position with a major pharmaceutical firm.

Today's jobs report is lifting stocks to new heights. The Dow Jones Industrial Index crossed its historic high on March 5th and is now 200 points, or 1.4% beyond its high last reached in October of 2007. The total US Stock market as measured by the Vanguard Total Market Index is 2.3% above its October record and crossed that mark on February 8th. The S&P 500 has just under 2% to go before it makes a new high.